Engagement Rate Calculator
Calculate social media engagement rate (%) and an engagement grade from followers, likes, and comments
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Enter your follower count and interactions like likes and comments, and it instantly calculates your social media engagement rate and tells you how it compares to the average. It's useful for marketers and creators evaluating influencer collaborations or checking their own content's performance.
How to use
- Enter your follower count and the number of posts to analyze.
- Enter the total likes and comments.
- Optionally enter other interactions like saves and shares.
- Check the engagement rate (%), average engagement per post, and engagement grade.
FAQ
- How is the engagement rate calculated?
- It's (likes + comments + other) ÷ number of posts ÷ followers × 100. Enter the totals across several posts and specify the post count to get the average engagement rate per post.
- What percentage is good?
- By follower count, under 1% is commonly seen as low, 1–3.5% as average, 3.5–6% as good, and 6% or more as excellent. The benchmark varies by platform and follower size.
- Can I trust this value as-is?
- Since it's based on follower count, it can differ from an engagement rate based on actual reach or impressions, so it's for reference. For an accurate analysis, also look at each platform's insights metrics.