Wholesale to Retail Margin Calculator
Get discount rate, markup, and true margin from your retail and wholesale prices
Enter your suggested retail price, wholesale cost, and any extra expenses like shipping or packaging, and you'll instantly see the wholesale discount rate, the retail markup percentage, and your true margin — both in dollars and as a percentage — after those expenses come out. It's built for online sellers, dropshippers, and anyone sourcing inventory who needs a fast read on per-product profitability. Every calculation runs in your browser, so your pricing data never touches a server.
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🔒 Everything runs 100% in your browser. Your files and input are never uploaded to any server.
How to use
- Enter the suggested retail price.
- Enter your wholesale cost per unit.
- Enter any other expenses — shipping, packaging, handling, and the like.
- Read the wholesale discount rate, markup percentage, and your true margin and margin rate after expenses at the top.
FAQ
- What's the difference between discount rate and markup percentage?
- The discount rate measures how far below retail you bought (the gap as a percentage of the retail price), while markup measures how much profit you added on top of cost (the gap as a percentage of the wholesale price). The same dollar spread produces two different percentages because the baseline is different.
- What goes into the true margin figure?
- It's the retail price minus your wholesale cost and the other expenses you entered, like shipping and packaging. Marketplace fees and payment processing aren't factored in separately — add those to the other expenses field if you want a true net profit number.
- Is my pricing data saved?
- No. Everything is calculated instantly in your browser and nothing is transmitted or stored.