CTR & CVR Calculator
Turn impressions, clicks, and conversions into CTR, CVR, CPC, and CPA instantly
Enter your total impressions, clicks, and conversions to see your click-through rate (CTR) and conversion rate (CVR) right away. Add your ad spend and you'll also get cost per click (CPC) and cost per acquisition (CPA) in the same view, making it a fast way for advertisers and marketers to sanity-check campaign performance. Your numbers are calculated entirely in your browser and never sent to a server.
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🔒 Everything runs 100% in your browser. Your files and input are never uploaded to any server.
How to use
- Enter your total impressions and total clicks.
- Enter your total conversions.
- Optionally add your ad spend to see CPC and CPA as well.
- CTR, CVR, CPC, and CPA update live at the top of the page.
FAQ
- How are CTR and CVR calculated?
- CTR is clicks divided by impressions, expressed as a percentage. CVR is conversions divided by clicks, also as a percentage.
- Do I have to enter ad spend?
- No, ad spend is optional. Leave it blank and you'll just see CTR and CVR; fill it in and you'll also get CPC (cost per click) and CPA (cost per acquisition).
- Is my campaign data saved anywhere?
- No. Every calculation happens in your browser, and nothing is transmitted or stored.