CTR & CVR Calculator
Instantly calculate click-through rate, conversion rate, CPC and CPA
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🔒 Everything runs 100% in your browser. Your files and input are never uploaded to any server.
This tool calculates your ad click-through rate (CTR) and conversion rate (CVR) simply from impressions, clicks, and conversions. Add your total ad spend to also get cost-per-click (CPC) and cost-per-acquisition (CPA), making it handy for advertisers and marketers reviewing campaign performance. All numbers are calculated locally in your browser and never sent to a server.
How to use
- Enter your total impressions and total clicks.
- Enter your total conversions.
- Optionally enter your ad spend to also see CPC and CPA.
- CTR, CVR, CPC, and CPA update instantly at the top of the page.
FAQ
- How are CTR and CVR calculated?
- CTR is clicks divided by impressions as a percentage, and CVR is conversions divided by clicks as a percentage.
- Do I need to enter ad spend?
- No, ad spend is optional. Without it you'll see CTR and CVR only; adding it also calculates CPC (cost per click) and CPA (cost per acquisition).
- Is my campaign data saved anywhere?
- No. All calculations happen entirely in your browser and nothing is sent to or stored on a server.