Ad ROI & ROAS Calculator
Calculate ROAS and net-profit ROI from ad spend, revenue, and costs
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🔒 Everything runs 100% in your browser. Your files and input are never uploaded to any server.
Enter your total ad spend, revenue, and cost of goods sold to instantly see your ROAS (return on ad spend), true ROI, and net marketing profit. It's built for marketers and small business owners checking the performance of an ad campaign or online store, and every calculation runs locally in your browser so none of your revenue or cost figures are sent to a server.
How to use
- Enter your total ad spend in the input field
- Enter the total revenue generated by the campaign
- Enter your cost of goods sold or other production costs
- Review the ROAS, ROI, and net profit shown above
FAQ
- What's the difference between ROAS and ROI?
- ROAS only compares revenue to ad spend and ignores production costs. ROI subtracts both cost of goods and ad spend from revenue, giving a more accurate picture of actual profitability.
- What counts as a good ROAS?
- It varies by industry and margin, but many businesses treat 300% ROAS as a rough break-even benchmark. For products with high production costs, checking ROI alongside ROAS is essential.
- Is my data saved or sent anywhere?
- No. All calculations happen entirely in your browser, and no data is transmitted to or stored on any server.